Everyone is good in something. But not everyone seems to be successfully making money with it. McDonalds doesn’t have the best burgers and Microsoft is not the best software company. However, both companies are very successful global companies. How come?
Communication and people skills
It’s the way how they talk to people and how many people they reach with their strategy. McDonalds and Microsoft know who their target markets are. It might be different in every country. That’s why the put quite a bit of money into market research. And it seems to work. (Update … just recently Subway overtook McDonalds in number of branches … What happened?)
How many people do know about your skill? How do you showcase your skill to your target market? We know that people need our expertise … so let’s start to communicate then.
And this list is valid for any kind of business:
- Care about people
- Get people’s trust
- Don’t push sell … try pull sell
- Tell the truth
- Solve problems
Nobody cares how much you know, until they know how much you care.
Knowledge can be a burden if not it is not shared. There is plenty of marketing out there showing all the features and different models etc. That’s great, but what are the benefits?
WIIFM – What’s In It For Me?
How do you know your knowledge is worth anything? In other words: Does your know-how solves any people’s problems? But to find the right people you need to start asking people. What are they looking for in products?
- What are they doing for living?
- What’s missing to reach the next level?
- What’s not working?
Provide people free information. Give them tips that work for them and put a smile on their face. This way you gained some trust. With trust you attract people to you ( aka pull-selling). Make people curious about you and your expertise. Be true to yourself and to your customers.